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ECR Aviation Academy recognizes the significance of Digital Marketing in today's digital landscape and offers integrated programs that combine Bachelor of Business Administration (BBA), Bachelor of Computer Applications (BCA), or Bachelor of Commerce (B.Com) with a specialization in Digital Marketing.
BBA + Digital Marketing: This program combines business administration principles with a focus on Digital Marketing strategies and techniques. Students learn about management concepts, marketing principles, finance, human resources, and other essential business subjects. Additionally, they delve into Digital Marketing topics such as social media marketing, search engine optimization (SEO), content marketing, digital advertising, web analytics, and online branding. The program equips students with the skills to develop effective Digital Marketing campaigns, analyze consumer behavior, and leverage digital channels for business growth.
BCA + Digital Marketing: In this program, students gain a solid foundation in computer science and applications while specializing in Digital Marketing. The curriculum covers programming languages, web development, database management, and related subjects. Students also explore Digital Marketing topics such as online advertising, social media management, search engine marketing (SEM), data analytics, and user experience (UX) design. They acquire practical skills to develop and manage digital marketing strategies, optimize websites for search engines, and measure campaign performance.
B.Com + Digital Marketing: This integrated program combines the commerce domain with a specialization in Digital Marketing. Students study commerce subjects such as accounting, finance, economics, business law, and taxation while also delving into Digital Marketing-related topics. They learn about online marketing strategies, digital advertising platforms, e-commerce, consumer behavior, and data-driven marketing. The program equips students with the ability to apply Digital Marketing techniques in areas such as market research, brand management, customer acquisition, and online sales.

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Course Description

By integrating BBA, BCA, or B.Com with Digital Marketing, students gain a comprehensive understanding of their chosen domain while developing expertise in the field of Digital Marketing. The programs emphasize practical learning, hands-on projects, and real-world case studies to develop skills in online advertising, content creation, social media management, data analysis, and marketing analytics.
Upon completion of these integrated programs, graduates are well-prepared for careers in Digital Marketing across various industries. They can pursue roles such as Digital Marketing specialist, social media manager, SEO analyst, content marketer, digital advertising executive, or digital marketing strategist. With the increasing demand for professionals who can navigate the digital landscape and engage audiences effectively, graduates can contribute to driving online visibility, customer engagement, and business growth.
ECR Aviation Academy's integrated programs in BBA, BCA, or B.Com with Digital Marketing provide students with a strong foundation in their chosen domain while equipping them with essential skills and knowledge in Digital Marketing. The programs prepare graduates to excel in the dynamic field of Digital Marketing and contribute to the online success of businesses and organizations.


  • Digital marketing fundamentals: This includes an introduction to digital marketing concepts strategies,and best practices
  • Website design and development: This covers creating and optimizing websites for search engines user experience (UX) design and conversion rate optimization (CRO)
  • Search engine optimization (SEO): This focuses on optimizing websites to rank higher in search engine results pages (SERPs), keyword research on-page and off-page optimization techniques and SEO tools
  • Pay-per-click (PPC) advertising: This covers creating and managing paid advertising campaigns on platforms such as Google Ads Facebook Ads and other online advertising platforms
  • Social media marketing: This includes strategies for promoting businesses on social media platforms, creating and managing social media campaigns social media analytics and social media advertising
  • Email marketing: This covers creating and managing email marketing campaigns email automation and best practices for email marketing
  • Content marketing: This focuses on creating high-quality content for websites blogs, social media and other digital channels content strategy and content distribution
  • Analytics and data-driven marketing: This includes using analytics tools to measure the effectiveness of digital marketing campaigns interpreting data and making data-driven decisions to optimize marketing strategies
  • Mobile marketing: This includes strategies for marketing on mobile devices optimizing websites and ads for mobile and leveraging mobile apps and technologies for marketing purposes.


  • Higher Secondary Certificate (10+2) qualification in any stream from a recognized Board.

Syllabus for Digital marketing

Introduction to Digital Marketing

Web designing with no codes

Search Engine Optimization(SEO)

Search engine Marketing(SEM)

Social Media Marketing

Google Adword

Google Analytics

Video and Photo Editing

Brand Marketing and Awareness

Lead Generation for Business

Email Marketing

E-Commerce Marketing

Mobile Marketing

Content Marketing

Make Money Online(Blogging)


Affiliate Marketing

Local Business SEO & Marketing

Online Reputation Management