Basic Information
ECR Institution of Management Studies is committed to providing world-class education that integrates business, technology, and industry-specific knowledge. With a focus on experiential learning, industry collaboration, and practical skill development, ECR offers a range of undergraduate programs that prepare students for high-demand careers in emerging fields.
By combining core disciplines like Business Administration (BBA) with specialized professional tracks, ECR ensures that students gain the technical expertise, strategic thinking, and problem-solving skills necessary to thrive in today’s competitive global market.
The institution provides state-of-the-art infrastructure, expert faculty, hands-on training, industry internships, and career guidance, enabling students to develop a strong foundation for success in their chosen field.
BBA + Digital Marketing
- Degree
- Bachelor of Business Administration + Digital Marketing
- Department
- Management
- Course type
- UG
- Duration
- 3 years
- Type
- Full-time
Course Description
The BBA + Digital Marketing program is an innovative undergraduate course designed to integrate business with cutting-edge digital marketing strategies. In today’s digital-first world, businesses rely on online platforms, social media, and data-driven marketing techniques to connect with customers and grow their brand.
This program provides a strong foundation in digital marketing, SEO, social media management, content marketing, paid advertising, and e-commerce strategies while also strengthening core skills in business, finance, and technology. Students gain hands-on experience through live projects, industry collaborations, case studies, and internships, making them job-ready for high-demand careers in the digital space.
The combination of digital marketing with business, IT, and commerce prepares graduates for careers in brand management, e-commerce, advertising, social media, and data-driven marketing analytics.
Features
- Perfect for students interested in branding, online business, and social media marketing
- Hands-on experience with SEO, Google Ads, social media strategies, and e-commerce platforms
- Industry-relevant syllabus with real-world marketing projects and case studies
- Prepares students for certifications like Google Ads, Facebook Blueprint, HubSpot, and more
- Placement support in advertising agencies, IT firms, e-commerce companies, and digital media
- Practical exposure through internships, workshops, and live campaigns
Eligibility
- Higher Secondary Certificate (10+2) qualification in any stream from a recognized board.
JOB OPPORTUNITIES AFTER DEGREE WITH Aviation & Hospitality Management
- Digital Marketing Specialist
- SEO & SEM Analyst
- Social Media Manager
- Content Marketing Strategist
- E-commerce Marketing Executive
- Brand Manager
- Affiliate Marketing Manager
- PPC (Pay-Per-Click) Campaign Manager
- Web Analytics Expert
- Marketing Automation Specialist
COURSE CURRICULUM
Year 1: Certificate Level
- 📌 Introduction to Digital Marketing & E-commerce
- 📌 Fundamentals of SEO & Keyword Research
- 📌 Website Development & Blogging (WordPress, Shopify)
- 📌 Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter)
Year 2: Diploma Level
- 📌 Google Ads, PPC & Paid Marketing Campaigns
- 📌 Email Marketing & Automation (Mailchimp, HubSpot)
- 📌 Affiliate Marketing & Influencer Marketing
- 📌 Web Analytics & Data-Driven Marketing
Year 3: Advanced Diploma Level
- 📌 AI & Machine Learning in Digital Marketing & Decision Science
- 📌 Mobile Marketing & App Store Optimization (ASO)
- 📌 Video Marketing & YouTube Growth Strategies
- 📌 Capstone Project & Industry Internship
